William Hill and Bet365 bookmakers are the largest players in the online gambling market of British origin, which are trusted by millions of players from around the world. Each platform is unique in its own way, so making a choice in favor of one of the operators is extremely difficult.
William Hill vs Bet365, which bookmaker is better? It is simply impossible to answer this question at once. To make a decision, you need to compare the websites, taking into account the basic evaluation criteria.
We analyzed the conditions of the game in both companies, taking into account the width of the line, the choice of payment systems, the quality of the gaming software, the pre-match and live odds, the availability of a license, and other important aspects. We hope that this will help you make a choice in favor of a reliable bookmaker.
Bet365 vs William Hill usability comparison

Both operators hold leading positions in the online betting market, but still, each of them has both pros and cons. Our experts have reviewed the gambling terms at William Hill and Bet365 so that Indian users can see the strengths and weaknesses of each. The comparative analysis is based on the following criteria:
Criteria for evaluation | Bet365 | William Hill |
Basic details | It is one of the largest bookmakers in the world, which started in 1974. Until 2000, only land-based betting points operated. 10 years later, Bet365 has become the most successful betting operator in the UK. Now its services are used by tens of millions of bettors from Europe, Asia, and America. | The largest bookmaker in the UK, founded in 1934. It is headquartered in Gibraltar with subsidiaries in Leeds and London. The company accepts over 100,000 bets per match. It sponsors several football clubs such as Scotland, Tottenham, Chelsea, and Everton. |
Gambling licenses | Spain, Denmark, Gibraltar, Italy, United Kingdom, Malta, Tasmania | Spain, Nevada, Gibraltar, United Kingdom, Italy, Tasmania |
Currencies | INR, EUR, GBP, USD, NOK, HUF, MXN, BGN, SEK, AUD, DKK | USD, EUR, GBP, HKD, JPY, SEK, CAD, CHF, DKK, SGD |
Odds format | Decimal, fractional, American | Decimal, fractional, American |
Betting platform | Bet365 | Openbet |
Live broadcasts | Yes | Yes |
Available software | Desktop and mobile website, Android/iOS app | Desktop and mobile website, Android/iOS app |
Way to contact customer support | Live chat, email, phone | Live chat, email, phone |
Advantages | Best live offersLive streams of many gamesHigh bet maximums | Wide selection of payment systemsWide listsHigh odds in live |
Sports betting | ✓ | ✓ |
Cash Out | ✓ | ✓ |
Match live streams | ✓ | ✓ |
Slots | ✓ | ✓ |
Poker | ✓ | ✓ |
Live casino | ✓ | ✓ |
Bingo | ✓ | ✓ |
Lottery | ✓ | ✓ |
How to bet Bet365 vs William Hill

We should mention that a new player needs to learn how to make a bet, and only then be concerned about financial issues. Each bet is assigned a certain odds (quote), which estimates the probability of the outcome.
To make it easier to calculate the future winnings, it is better to use European odds, which are displayed as a decimal fraction. If the player’s prediction comes true, the bet amount is simply multiplied by the odds offered by the bookmaker.
For example, a bettor bets 550 rupees on a draw in a cricket match at an odds of 2.8. If he wins, he will receive 1,540 rupees (550 × 2.8).
How do I bet at William Hill?
Betting is available only to registered users. So the first thing you need to do is create an account and deposit. To make a bet, use our instructions:
How do I bet at Bet365?
Suppose you want to bet on the winner of the draw in a cricket match between England and India:
Bet365 vs William Hill betting odds

The key criterion that should be considered when choosing a bookmaker is the odds. Some operators underestimate the odds to such an extent that it is simply unprofitable to bet on the favorite player of the event. Fortunately, this does not apply to the bookmakers in question.
Who offers the best odds, Bet365 vs William Hill? For popular sports, the odds are approximately the same. As elsewhere, they are influenced by 2 factors:
- Sport type,
- The popularity of the event.
We have to admit that Bet365 quotes are better than at William Hill, although not much. To make it clear, we compared the margins for popular sports:
Sport type | William Hill | Bet365 |
Football | 6-8% | 6-9% |
Hockey | 6-10% | 4-5% |
Tennis | 6-10% | 5-7.5% |
Basketball | 7-8% | 4-5% |
Martial arts | 6-8% | 5-7% |
Both bookmakers have below-average odds. This is partially offset by bonuses in the form of free bets and improved odds, and, of course, the high reliability of the operators. Both bookmakers provide quick payouts regardless of the amount.
Bet365 vs William Hill welcome bonus comparison

High competition forces bookmakers to invent new ways to attract bettors. One of them is a competent marketing program. The betting companies in question offer newcomers a welcome bonus. To receive the bonus, you must fulfill simple conditions.
William Hill Bonus
Users who register at the bookmaker in 2021 will be able to receive a 100% bonus of up to £30. To participate in the promotion you need:
- Create a profile on the William Hill website,
- Deposit at least £10,
- Wager bonus with a ×40 wager.
If the user makes a deposit of £20, the same amount will be credited to his bonus account. It will become available for withdrawal when he spends at least £800 (20 × 40) on the game. The conditions for wagering the bonus must be met within 7 days.
Bet365 Welcome Bonus
100% first deposit bonus up to £100 is a promotional offer that is intended exclusively for new users. To accrue it, you need to register, deposit at least £5, and place a bet equal to your initial deposit. To activate the bonus, you need to make a bet with an odds of at least 1.2.
Bet365 vs William Hill withdrawal methods comparison

British bookmakers target audiences from the same countries. However, William Hill offers about 10 ways to withdraw money, while Bet365 only 5:
Payment system | William Hill | Bet365 |
Visa Debit | ✓ | ✓ |
Skrill | ✓ | ✓ |
Visa | ✓ | ✓ |
Visa electron | ✓ | ✖ |
eCheck от VIP Preferred | ✓ | ✖ |
PayPal | ✓ | ✖ |
Bank transfer | ✓ | ✖ |
Caesars Sportsbook Prepaid Play + Card | ✓ | ✖ |
PayWithMyBank | ✓ | ✖ |
Neteller | ✖ | ✓ |
Bank Wire | ✖ | ✓ |
Bet365 vs William Hill deposit methods comparison

William Hill is leading in terms of the convenience of conducting financial transactions, it offers 3 times more deposit payment systems:
Payment systems | William Hill | Bet365 |
Skrill | ✓ | ✓ |
MasterCard | ✓ | ✓ |
Visa | ✓ | ✓ |
Neteller | ✓ | ✓ |
Indian Net Banking | ✖ | ✓ |
PhonePe | ✖ | ✓ |
Upi Pay | ✖ | ✓ |
Bank Wire | ✖ | ✓ |
PayPal | ✓ | ✖ |
MuchBetter | ✓ | ✖ |
ecoPayz | ✓ | ✖ |
Bank transfer | ✓ | ✖ |
Visa electron | ✓ | ✖ |
MoneyBookers | ✓ | ✖ |
Maestro | ✓ | ✖ |
1-Tap Skrill | ✓ | ✖ |
Apple Pay | ✓ | ✖ |
Fast Bank Transfer | ✓ | ✖ |
Eutellet | ✓ | ✖ |
Instadebit | ✓ | ✖ |
POLI | ✓ | ✖ |
SafetyPay | ✓ | ✖ |
Sofort | ✓ | ✖ |
Trustly | ✓ | ✖ |
GiroPay | ✓ | ✖ |
PaysafeCard | ✓ | ✖ |
Neosurf | ✓ | ✖ |
toditiCash | ✓ | ✖ |
Bank Cheque | ✓ | ✖ |
EPS | ✓ | ✖ |
Note: The choice of payment methods may vary depending on the region of residence.
Bet365 vs William Hill sports betting comparison

Line width is one of the most important aspects to consider when choosing a bookmaker. It is also worth paying attention to the depth of the lists, i.e. the possibility of betting on some exotic types of sports. In this matter, William Hill is slightly inferior to Bet365, offering bets on 32 sports against 37.
Both bookmakers can boast of a large number of additional markets: there are at least 100-150 markets in ranked matches. The average list at William Hill is 80-100 positions for popular soccer games. Bet365, on the other hand, provides just over 100 markets for betting on top matches. In the first line, the competitor lacks only three disciplines: TV shows, pool, and poker.
Sport type | William Hill | Bet365 |
Table tennis | ✓ | ✓ |
Hockey | ✓ | ✓ |
Baseball | ✓ | ✓ |
Football | ✓ | ✓ |
Basketball | ✓ | ✓ |
Cricket | ✓ | ✓ |
Car racing | ✓ | ✓ |
Golf | ✓ | ✓ |
American football | ✓ | ✓ |
Handball | ✓ | ✓ |
Cycling | ✓ | ✓ |
Tennis | ✓ | ✓ |
Virtual sports | ✓ | ✓ |
Rugby Union | ✓ | ✓ |
Rugby league | ✓ | ✓ |
Boxing/MMA | ✓ | ✓ |
Politics | ✓ | ✓ |
Gaelic Football | ✓ | ✓ |
Cybersport | ✓ | ✓ |
Darts | ✓ | ✓ |
Volleyball | ✓ | ✓ |
Australian football | ✓ | ✓ |
Horse racing | ✓ | ✓ |
Dog racing | ✓ | ✓ |
Snooker | ✓ | ✓ |
Netball | ✓ | ✓ |
Motorsport | ✓ | ✓ |
Bowles | ✓ | ✓ |
Formula 1 | ✖ | ✓ |
Speedway | ✖ | ✓ |
Harness racing | ✖ | ✓ |
Ski jumping | ✖ | ✓ |
Special bets | ✖ | ✓ |
Biathlon | ✖ | ✓ |
Surfing | ✖ | ✓ |
Lacrosse | ✖ | ✓ |
Squash | ✖ | ✓ |
Pool | ✓ | ✖ |
Poker | ✓ | ✖ |
TV show, etc. | ✓ | ✖ |
Bet365 vs William Hill apps comparison

William Hill has an application for Android and iOS from OpenBet, a well-known software developer, whose services are used by such famous bookmakers as Betway, Paddy Power, Ladbrokes. The app is not available in the AppStore and Play Market, but it can be downloaded from the operator’s website. It gives you access to:
- Sports betting,
- Game broadcasts,
- Match center,
- Online casino,
- Live dealer games
- Deposit and withdrawal of funds.
According to 2021 data, the mobile app is used by over 83% of bettors registered with William Hill, which indicates its high quality.
We can’t say that Bet365’s app native is worse than its competitor. The company has developed excellent software with a user-friendly interface, in which all gaming products are available: live broadcasts of games, pre-match and live bets, slots, bingo, jackpot draws. Among its drawbacks, we can only note the lack of customer support live chat.
Bet365 vs William Hill language comparison

British bookmakers serve several million users from America, Asia, Europe, and Australia. To simplify the navigation, the William Hill and Bet365 sites have been translated into dozens of languages around the world:
Language | William Hill | Bet365 |
English | ✓ | ✓ |
Italian | ✓ | ✓ |
Spanish | ✓ | ✓ |
Greek | ✓ | ✓ |
German | ✓ | ✓ |
Swedish | ✓ | ✓ |
Japanese | ✓ | ✓ |
Portuguese | ✓ | ✓ |
Russian | ✓ | ✓ |
Hungarian | ✓ | ✓ |
Romanian | ✓ | ✓ |
Chinese | ✓ | ✓ |
Polish | ✓ | ✓ |
Slovenian | ✓ | ✓ |
Irish | ✓ | ✖ |
French | ✓ | ✖ |
Finnish | ✓ | ✖ |
Serbian | ✓ | ✖ |
Chech | ✓ | ✖ |
Danish | ✖ | ✓ |
Estonian | ✖ | ✓ |
Bulgarian | ✖ | ✓ |
Dutch | ✖ | ✓ |
Norwegian | ✖ | ✓ |
Bet365 vs William Hill player reviews

In none of the reviews will you find information that bettors’ reviews can tell you. So before registering with William Hill or Bet365, it is worth analyzing the comments of those who are already well acquainted with the bookmaker service.
We looked at several hundred player reviews and found that most of them raise topics related to:
- The decency and reliability of the operator,
- Selection of bonuses and promotions,
- Payments and speed of funds crediting,
- Variation of pre-match and live bets,
- Limitations on the maximum bet amount,
- Personal account usability,
- Qualification of support operators,
- The attractiveness of odds and betting markets.
Judging by the reviews, most bettors are happy with William Hill and Bet365. Of course, there are also negative responses, however, users put high rates of the quality of service in both bookmakers. This is not surprising, because betting operators work under international licenses and guarantee full payouts to players.